Kim Mentzer

I’m an Art Director with 20+ years of experience turning ideas into impactful, multi-channel campaigns that actually perform—not just look good. Based in South Florida, my work brings together strong creative thinking, strategic insight, and thoughtful execution to build brands that resonate.

I got my start in Columbus, working across marketing and PR agencies, where I learned how to think both creatively and commercially. That early mix of hands-on design and account-side perspective shaped how I approach every project: with equal parts imagination and intention.

Since then, I’ve led creative across in-house teams, building brands, refining visual systems, and developing campaigns that show up seamlessly across channels—from direct mail and digital to outdoor and beyond. I’m just as comfortable setting a vision as I am getting into the details that bring it to life.

I hold a Master of Science in Marketing and Communications, which means I don’t just think about how something looks—I think about how it works. The best creative, to me, is both beautiful and effective.

Whether I’m leading a team or rolling up my sleeves, I’m driven by the same goal: create work that connects, performs, and leaves a lasting impression.

InDesign • Illustrator • Photoshop • Figma • Acrobat Pro • Asana • Workfront • PowerPoint • Miro • Wordpress • Hubspot •

InDesign • Illustrator • Photoshop • Figma • Acrobat Pro • Asana • Workfront • PowerPoint • Miro • Wordpress • Hubspot •

Case Studies

South Jersey Brand Transition

Led the rebranding of an HVAC company, executing a cohesive, multi-channel rollout. The campaign exceeded expectations—driving measurable enrollments and achieving digital performance more than double the national average.

View Project

Metro North Railroad Hiring Campaign

Developed a recruitment campaign that met commuters where their attention already lives—on their phones. Meme-inspired, Instagram-style train ads drove over 400 scans and contributed to multiple new hires.

View Project

Neighborhood Impact Program

Created a scalable co-branded marketing program that transformed contractor job sites into local brand touchpoints. QR-driven, curiosity-led creative drove engagement and expanded to over 150 participating contractors.

View Project